Market Entry & Representation
Market studies, partner selection and exclusive brand representation for new principals.
With you and for you everywhere
Connecting brands to the markets of tomorrow.
A diversified business group serving Africa, the Middle East and South Asia across trading and distribution, technology and consumer brands.
Saudi Arabia · Egypt · United States · United KingdomDiscover the group ↓
A word from us
Growth across borders should never feel like a leap into the unknown. We exist to make it feel like home.
Every partnership we build starts with one promise, the same promise that sits beneath our name: to stand with our partners and work for them, wherever their ambitions take them.
01 Who we are
One group. Three regions. Endless connections.
AMESA EAST LTD is a diversified business group whose name is its map. AMESA stands for Africa, the Middle East and South Asia: the fast-growing region we were built to serve, and the bridge we build between it and the rest of the world.
With registered entities in Saudi Arabia, Egypt, the United States and the United Kingdom, the Group brings trading and distribution, technology and consumer brands together under one roof. Principals, manufacturers and investors get one accountable partner, from the first shipment to the final shelf.
Our leadership has spent more than a decade in the field in Saudi Arabia: building routes to market, managing key accounts, and turning international brands into local favourites. We combine that hands-on discipline with a wide network of manufacturers, retailers and logistics partners across the region and beyond.
The name
- A
- Africa
- ME
- Middle East
- SA
- South Asia
EAST is our direction: the markets where the next billion consumers will shop.
4Countries of registration
3Specialised group businesses
7Trade channels served
10+Years of leadership experience in Saudi FMCG
02 What drives us
Vision, Mission & Values
Our vision
To be the most trusted bridge between the world’s brands and the consumers of Africa, the Middle East and South Asia.
Our mission
To help brands enter, grow and lead in our markets by uniting on-the-ground distribution, smart technology and brands made for the region.
Our values
- 01
Partnership first
We win only when our partners win. Every decision starts with their growth.
- 02
Integrity in every deal
Transparent terms, honest reporting and promises we keep.
- 03
Speed with discipline
We move fast in the market without cutting corners on compliance or quality.
- 04
Local insight, global standard
Deep regional knowledge, delivered to international best practice.
- 05
Innovation that pays back
We adopt technology and new ideas when they create real value.
03 The group
The AMESA EAST Group
Three specialised businesses, one shared purpose. Each operates with its own expertise and draws on the strength, network and governance of the Group.
Core business
AMESA EAST Trading & Distribution
Market entry, import and export, distribution and trade marketing for FMCG, food, beauty and health brands.
Technology arm
Mediaology Technologies
AI vision, business apps and systems, IT and environmental technology that make businesses smarter.
Private brand
L’OCÉANE Laboratoires
The Group’s own skincare brand: ocean-inspired dermocosmetics made for Gulf skin and climate.
Our footprint
Saudi Arabia
Headquarters · GCC operations
Egypt
North Africa gateway
United States
Sourcing & global partnerships
United Kingdom
European & corporate gateway
04 What we do
Trading & Distribution
A complete route to market for brands entering or growing in the region. Choose one service or let us run the whole journey.
How we move your goods
Step 1 · Inbound
Inbound Logistics
Our own 2PL fleet and trusted 3PL partners bring your goods in.
Step 2 · Storage
Storage & Fulfilment
Stockist warehousing and e-commerce fulfilment from Jeddah.
Step 3 · Outbound
Outbound Distribution
Delivery to retail, wholesale and online channels across the Kingdom.
Import, Export & Sourcing
Global sourcing, customs, shipping and supply coordination across our network of manufacturers.
Distribution & Route-to-Market
Warehousing, van sales and pre-sales coverage, and key-account management in every channel.
Trade Marketing & Merchandising
Listings, planograms, in-store activation, promotions and sell-out tracking.
Brand Building & Private Label
Brand development, positioning and private-label products, from concept to shelf.
Regulatory & Business Advisory
Product registration, Arabic labelling, commercial strategy and joint business planning.
Source·Register·Distribute·Activate·Grow
05 Services in Saudi Arabia
One partner, every capability.
Distribution, logistics, brands and marketing under one roof, run by our own teams in the Kingdom.
Logistics
2PL & 3PL Logistics
Our own transport fleet and shared warehousing give you secure, trackable mid-mile and last-mile delivery across the Kingdom.
Distribution & storage
FMCG Distribution & Warehousing
We move your consumer goods into retail, wholesale and trade channels across Saudi Arabia with our own sales and delivery teams, backed by dedicated storage in Jeddah run by trained storekeepers, with accurate stock counts and safe handling of your goods.
Online
E-commerce Fulfilment
Store integrations, multi-item picking and packing, fast dispatch and returns handling for online brands selling in Saudi Arabia.
Marketing
Digital Marketing
Monthly content plans, photo and reel shoots, and paid ads on Instagram, TikTok and Snapchat that bring real customers, not just likes.
Advisory
Business Consultation
Practical market-entry and growth plans for local companies and international brands, built on our hands-on experience in Saudi distribution and retail.
IT Solutions
Websites, mobile apps and custom software built around your business, plus AI sales assistants that reply on WhatsApp and book meetings for your team.
Stockist Services
Dedicated storage in Jeddah with trained storekeepers, accurate stock counts and safe handling.
Trade Marketing
Listings, planograms, in-store activation, promotions and sell-out tracking in every channel.
L’Océane Skincare
Our own clinical skincare brand, developed with our manufacturing partners and distributed through our own network in Saudi Arabia. Launching soon.
06 Where we reach
Every channel. Every shopper.
We have worked across every major trade channel in the region. Your brand reaches shoppers wherever they buy, under one coordinated plan.
- 01
Modern Trade
Hypermarkets, supermarkets and national retail chains
- 02
Traditional Trade
Groceries, baqalas and neighbourhood stores
- 03
Wholesale & Cash-and-Carry
Wholesalers and sub-distributors that extend reach
- 04
Pharmacy & Health
Pharmacy chains, independents and wellness retail
- 05
HoReCa
Hotels, restaurants, cafés and catering
- 06
E-commerce & Q-commerce
Marketplaces, delivery apps and online retailers
- 07
Key Accounts & Institutional
Corporate, government and institutional buyers
- —
Categories we handle
Food & beverage · Personal care & beauty · Household · Health & wellness
Our network
A global web of trusted partners
Long-standing relationships with manufacturers, retailers, logistics providers and service partners across Africa, the Middle East, Asia, Europe and the Americas. Whatever your business needs, we can usually connect you to the right partner quickly.
07 Group company · Technology
Mediaology Technologies
Technology that makes business smarter.
Mediaology Technologies is the Group’s technology company. We build practical AI, software and IT solutions for distributors, retailers and growing businesses: tools that cut costs, sharpen decisions and prove results in the field.
AI Vision & Image Recognition
Shelf and planogram compliance, share-of-shelf measurement, retail audits and visual analytics from field photos.
Business Solution Apps & Systems
Custom business apps, sales-force automation, distributor management systems, ERP integration and live dashboards.
IT Infrastructure & Support
Networks, cloud, security and managed IT services that keep operations running.
Environmental Technology
Smart monitoring and data solutions that help businesses run more efficiently and sustainably.
Built for distribution
Our solutions were designed with the Group’s own field experience, so they solve the problems distributors and brands actually face.
08 Our private brand
L’OCÉANELABORATOIRES
Inspired by the ocean. Formulated for real life.
L’OCÉANE Laboratoires is AMESA EAST’s own skincare brand, born where the ocean meets the desert. Every formula is built for heat, humidity, strong UV and long air-conditioned days, combining named actives at clear concentrations with the signature Océane Marine Complex.
The 4-step essential routine
01 · Cleanse
Purifying Desert Bloom Cleanser
2% Niacinamide · Centella · Aloe Vera · 150 mL
02 · Brighten
Brightening & Glow Reset Serum
10% Niacinamide · 2% Alpha Arbutin · Propolis · 30 mL
03 · Repair
Hydra Oasis Barrier Cream
3% Niacinamide · Ceramide NP · Squalane · 50 mL
04 · Protect
Ultra-Matte Sunshield SPF 50+
PA++++ UVA/UVB · 2% Niacinamide · 50 mL
09 Why AMESA EAST
Why partners choose us
One partner, end to end
Sourcing, registration, distribution, marketing and technology under one accountable roof.
Proven field leadership
More than a decade of hands-on experience building routes to market in Saudi Arabia.
Multi-country reach
Entities in KSA, Egypt, the USA and the UK, with a network across three continents.
Technology built in
AI vision and data tools from Mediaology give you real-time visibility of the shelf.
Brand builders
We create and grow brands ourselves, so we understand what principals need to succeed.
Agile and committed
Focused attention, fast decisions and senior involvement in every partnership.
How we work
Discover
Market and category assessment, partner fit and business case.
Enter
Registration, import, pricing and listings with key accounts.
Activate
Distribution roll-out, in-store execution and launch marketing.
Grow
Sell-out tracking, joint business plans and expansion to new markets.
From the first shipment to the final shelf, you have one partner who answers for the result.
10 Contact
Let’s grow together.
Whether you are a brand looking for a partner in the region, or a business ready for its next step, we would be glad to talk.
Phone · Saudi Arabia+966 53 908 1493
Phone · United Kingdom+44 7308 352229
Emailm.e@amesaeast.com
Websitewww.amesaeast.com
LinkedInlinkedin.com/company/115999581
Group entitiesSaudi Arabia · Egypt · United States · United Kingdom
Or write to m.e@amesaeast.com and we will arrange a time.